5 Ways You Can Level Up Your Writing With Emotions

First rule: make your reader uncomfortable

“Don’t write what you know—what you know may bore you, and thus bore your readers. Write about what interests you—and interests you deeply—and your readers will catch fire at your words.”
― Valerie Sherwood

I hug this quote with my mind every day.

It makes me realize why people hire ghostwriters. Why brands hire copywriters. Why presidents pay big for writers to write their speeches.

Why don’t they all write themselves?

This would save them a lot of money, right?

So why do it? Think about it.

Look. Writing something and writing something in a way that works are two different things.

Writing isn’t just putting down some words.

Writing is a set of emotions you deliver. And your reader takes it with them, keeps it with them, and remembers it for the rest of their life.

Once you successfully complete this delivery, you reach a state we call persuasion. And persuasion leads to conversion.

Otherwise…

No persuasion = No conversion
No conversion = Life sucks

So let’s fix this today.

What we will cover:

• making your reader uncomfortable

• telling them the main thing straight

• using stuff they don’t expect

• let them watch movies

• slip them towards your offer