I’ve been on LinkedIn since 2023.
While it’s a fact that any kind of content (if you create it better) can perform well on LinkedIn, I’d argue that carousels are slightly better.
They’re like a youtube video, but as a book.
Think of those comic books. Photos and texts telling stories. We used to love them in our childhood.
Carousels are like those comic books.
The only difference?
They help you grow faster.
There’s a lot to say why they work and why people like them (I’ll cover that all in here).
But a general understanding is that you can join 2 forces together to win with them: Text and image.
Look at some of my carousels that performed well in the last year:

There’s more I can tell you why they did well.
So let’s cover them all:
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