You must’ve seen the boom in text-only posts on LinkedIn lately.
(Time to learn how it works)
But why text-only posts?
They connect better with the reader
They’re more fun to consume (if u write ‘em well)
Now, I’m not teaching you some trends here. No.
What I’m going to show you will always help you write in a way that can resonate with your reader.
Your readers are humans.
Humans have emotions.
Emotions stay with humans.
And so… these tips work until humans exist.
So stop wondering and let’s start!
But before…
A lot of the emails I send go to your spam or promotions folder. Simply reply with a “Hi Sami” and it can help you not miss my future emails.
I spend hours writing each one.
But it takes you a second to reply.
1/ Ditch unnecessary stuff
This can be more than just words. And they’re elements that add nothing but a burden.
So what are they?
-words
-slang
-emojis
-phrases
-adverbs
-punctuation
-etc
A lot of writings that include unnecessary stuff come from overthinking.
Thinking that more is more. But…
“Less is always more.”
For example, read this:
”In the event that I use extra words, random characters, or perhaps an excessive amount of punctuation marks in my writing, it’s quite likely that you will probably refuse to read it.”
WHAT. THE. ACTUAL. FREAK!
I know. It’s a banger of fluff being squeezed into a sentence.
And, there is a ton of unnecessary stuff.
Now read this:
”If I use extra words, characters, or punctuation in my writing, you won't read it.”
Ahh. This makes sense. You see?
Every element in this one serves a point. No burden. No extra weight.
And that’s how to un-suck in writing.
2/ Use mental movies
It’s something Drew Whiteman taught me and I fell in love with it.
Mental movies are words that create an image in your mind when you read them.
“Some words reach tongues.
Mental movies reach minds.”
Hey, read this:
”I exercise every day. It has helped me stay in shape and recover from diseases.”
And now this:
”I do 100 air squats and 50 push-ups daily. It’s helped me maintain my muscles and crush diseases.”
Notice the difference?
You can now see me squatting and pushing against the earth, right?
Anyways…
3/ Use different paragraph variations
Long, short, medium.
Just don’t stick to one size forever. Otherwise, it’s pretty easy to bore your reader and you’ll be the one I blame.
Again, I don’t mean to fit in words.
Now, look at the 3 paragraphs in bold you just read.
I gave each one a different size and you should know what I mean now.
(Even life with no ups and downs sucks.)
4/ Engage your reader
I don’t mean to put a ring on their finger. No.
What I mean is
get them to nod or say “yes”
ask for their opinion
let them think
blah blah
For example, look at the ending of each chapter above and you’ll see how I say something that makes you engaged, aka feel.
5/ The biggest sin (using confusing words)
I’ll just tell you one thing here:
If you want your readers to hate you, use words that confuse them. (That pretty much does the job)
So what are these confusing words?
They’re words that seem unfamiliar, hard to understand, or don’t make enough sense but have better alternatives available.
“So Sami, what if I wanted to apply all these to my writing with the least hassle?”
In that case, here’s the entire guide below:
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